Don’t treat valeting as a commodity in this year’s budget

Lucy Duggins  11 October 2016 12:12:11

Budgets are well under way, if not already signed off, and it is the time of year for tender season to benchmark current valet arrangements, both operational and financial.

This approach typically falls into one of two categories.

The first is a very old-school approach – that it is all about driving the cheapest price, a commodity purchase. Get four or five quotes and the cheapest wins, because all valet suppliers are the same. This is particularly short-sighted, in my opinion.

A set of prices is just that, it has no relevance to the ultimate spend of the contract: Are there any cost controls? Is it a fully managed service or simply a labour supplier, which you will have to manage? How will it affect your business if it goes wrong? How will it affect your customer’s journey? What valeter fees does the pricing support?

The second category is where Autoclenz sits. Every penny you spend with Autoclenz is a cost to your business, but ultimately an investment in your customer’s journey and the reason why a well managed supply partner is the way to go.

Valeting is not a commodity, it is not stationery, oil or paper clips. There is a vast chasm between the good, the bad and the ugly. Invest in valeting to improve your customer satisfaction.

To find out more about the difference at Autoclenz, please call Lucy on 01283 554682.

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