Brand Integrity

Lucy Duggins  4 November 2016 16:22:39

During recent new and existing tender negotiations I keep hearing the same phrase, “Brand Integrity”. What does this mean and what relevance does this have to an outsource partner?
The truth is that your chosen outsource partner plays a crucial role in protecting and enhancing your brand, whether that be as a Dealer Group, individual Dealership or indeed your own personal brand as an individual.

It is quite clear to me that at the highest level the choice of your outsource Valet partner is now a much bigger decision that is now no longer just about the quality of valet, operator numbers and cost control. In the current challenging times of labour shortage, BREXIT and all that goes with this there are many “shortcuts” that can be taken to source any labour to get the job done. This is a very dangerous game.



At Autoclenz every operator is checked through the Border & Immigration portal for the right to work in the UK, driving license and identity checks. We work with an external agency Intellekt to ensure any previous offenders in the industry are flagged should they wish to join us. Furthermore our stance on paying at least the minimum living wage of the day means you really do have peace of mind.

There is a cost to this but rest assured your Brand, whether Personal, Dealership or Group will very much remain intact.


To find out more about the difference at Autoclenz please call Lucy on 01283 554682

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